Home Uncategorized BLOG: HOW TO WRITE IT?


by Devanshi Rao

Writing a blog for business or for pleasure can be moneymaking and fun. You are too alone in wanting to start a blog. In the years where blogging was exciting and new, those days went away. Now, blogging is an essential part of content marketing. The blogging space looks very much different than before. In the United States, there are over 31 million bloggers publishing content at least once a month. Roughly, 70 million blog posts are published each and every month by WordPress users alone. All over the world, on every blogging platform, there are over 2 billion blog posts that are published every year. Every day there are 57,60,000 blog gets posted, and every minute 4,000 blogs get posted. 

You can start writing a blog any day. Websites that have a blog are shown to have 434% more cataloged pages than websites without a blog. Cataloged pages make the website more probable to rank well on search engine results pages and can help you get more traffic. The companies who blog get 97% more links to their websites and links are the most important part of SEO (Search Engine Optimisation). The business which is generated from SEO and inbound marketing closes at an average rate of 14.6%, while outbound leads have a 1.7% close rate. 

How do you start writing your first blog?

Decide which type of article you will write first.

Blogging online is successful only if it is on a regular basis which means that before you type the first word of your blog post, you need to know the next 10 to 50 posts which you are going to write. To get success in building a community through social media, a loyal base of subscribers, and return readers, you need to publish twice a month. You need to know that what works for your business. Keep in mind that it doesn’t take into account the quality of that traffic or was they do once they get to your site. 

What should you blog about?

Always start with planning before writing the blog and also before publishing it. Coming up with your idea of content writing is something very exciting and part of the process. 

Learn how to format your blog post. 

Most of the majority of people just put skim through content on the web, and some of them only 15 seconds or less ‘reading’ articles. While starting writing the blog, you need to know how to write to get people to stay on the page and come back snd subscribe. 

Create skimmable blog posts by breaking up the text into small paragraphs, which should also include bullet points, headers, and subheadings to pull your reader down the page. Also include an image after every 300 words. Articles with more images get more visits. If you have the ability to make a video and keep it in between the article then it is great because 43% of consumers increasingly want video content from marketers. Also, write the content as long as possible like between 1,200-2,000 words. 

Start writing your first blog post. 

Blog (wordpress)

Research stage:

Start with a clear benefit statement, decide what you write about and how to start writing it and how your readers benefit from reading your blog? By expressing the right thing in the starting, it will be easier to focus on your topic. After that collect information about the topic from everywhere like sources, screenshots, and more. Arrange your points one by one through H2 headlines as you take steps. You have to make sure that you have enough information in your content for people to read.   

Outline stage:

Defining your post is one of the most critical steps. This is the part where you take all the information which you have gathered while the research and put it down on paper. Make clear that you have given bullet points and headline information. If you are using the SEO tool to decide the correct placement of your keywords, this is the right time to use it. Also, make sure that you have written the right keyword in the H2’s and H3’s. Once you are done with the article do re-check it and make sure that the article is completed properly, if it is your article is done. 

Drafting stage:

Now, this is the time when you create your first draft. In this stage, your task is to sit down and type out everything you want in the topic. At this stage, it is not compulsory to complete your blog yet. 

The second draft:

The second draft includes all the things which include grammar in the article. Make sure that all the lines are clear throughout the article. Write the bog in simple language as much as possible so that it is easy to read.  

Edit the first post.

Make sure you complete your first blog perfectly, preferably you will need an external editor to review your blog. But that is not possible all the time as this is the starting stage. If you are publishing the first blog by yourself, you can use a selection of powerful tools to make sure you don’t leave any grammatical mistakes in the blog. Moreover, these Al-powered tools also help you to match the quality level of the competitors. 

Tools that will help you write your first blog perfectly:

Grammarly – A spelling and plagiarism observation program which is offered as a disconnected service or as a browser extension. It has seen noticed by many to be the most successful grammar checker in the world. 

Clear scope – ClearScope is a service that uses real-time data and natural language. 

MarketMuse – It is a software of marketing that helps you analyze the completion of your post and other posts. 

Blog (wordpress)

Publish the blog. 

Image optimization – Your image should be optimized. Google’s search bots are not able to decide the content of an image just by looking at it, so you have to specify the image with title and alt tag. In order to keep your website fast, you have to minimize the size of the image in the article. The screenshots you take or the images you take are mostly intent t use is large, and it’s unnecessary to host image files for your website. 

Meta description and title – Meta description and titles are the most important thing while writing a blog, as they help search engines to understand the content on the pages. These HTML credits will be shown whenever that page appears in the search results. The free version of the Yoast SEO plugin provides you with a simple alliance within your WordPress editor where you can specify the SEO title and meta description of your blog. 

Set a featured image – Before publishing your blog, do re-check that have you set up a featured image or not. This is important, mainly for social media sharing, as the photo also gets attached. The perfect size of a featured image is 1200 X 628 pixels, which dimensions generally satisfy most WordPress blog themes. 

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