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Tencent is shifting focus from major international franchise games to increasing internal productions

by Digital Bull
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Tencent, a global giant in the gaming industry, is making waves with its recent announcement of a strategic shift. Known for its involvement in major international franchise games, Tencent is now pivoting towards increasing its focus on internal productions. This change marks a significant transformation in its business approach, aiming to redefine its role and influence in the gaming world.

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Tencent’s Current Strategy

For years, Tencent has been a powerhouse, primarily through partnerships and investments in major international franchises. Games like “League of Legends,” “PUBG Mobile,” and collaborations with industry leaders such as Activision and Ubisoft have cemented Tencent’s position as a global gaming leader. These partnerships have not only expanded its reach but also brought substantial financial returns.

Reasons for the Shift

Why the sudden change? Market trends suggest a growing preference for unique, original content over established franchises. Tencent’s internal analysis highlights the need for more control over creative processes and profit margins. Additionally, the competitive landscape, with companies like Epic Games and Riot Games innovating rapidly, has pushed Tencent to rethink its strategy.

Focus on Internal Productions

So, what does this shift to internal productions entail? For Tencent, it means harnessing its vast resources and talent pool to create original games. This approach allows for greater creative freedom, quicker decision-making, and the ability to innovate without external constraints. However, it also comes with challenges, such as the need to establish new brands and win over a loyal player base.

Impact on the Gaming Industry

The gaming community has mixed feelings about this shift. Some gamers are excited about the potential for fresh, innovative games, while others are concerned about the fate of their favorite franchises. Critics argue that Tencent’s success with international franchises set a high bar, and replicating that with internal productions is a daunting task. Nevertheless, this move could lead to a significant shift in market dynamics, with other companies possibly following suit.

Examples of Tencent’s Internal Productions

Tencent isn’t diving into uncharted waters without experience. Games like “Honor of Kings” and “Peacekeeper Elite” are shining examples of its successful internal productions. These games have not only been commercially successful but have also received critical acclaim. Upcoming projects, such as “Dawn Awakening” and new titles from Tencent’s various studios, show promise and reflect the company’s commitment to quality and innovation.

Comparisons with Competitors

In comparison, other major gaming companies are also adapting to changing market dynamics. For instance, Sony and Microsoft continue to invest heavily in their exclusive titles, while smaller studios focus on niche markets. Tencent’s strategy stands out due to its scale and the breadth of its internal resources. While competitors might offer more diverse strategies, Tencent’s shift towards internal productions is a bold move that could redefine industry standards.

Technological Innovations

Tencent is leveraging cutting-edge technology to enhance its internal productions. The use of AI and machine learning in game development is becoming more prevalent, aiding in everything from character design to game mechanics. Innovations in gameplay and graphics, supported by Tencent’s significant R&D investments, ensure that their new games will not only be engaging but also visually stunning.

Partnerships and Collaborations

Despite the focus on internal productions, Tencent continues to value strategic partnerships. Collaborations with tech companies and other game developers are essential for sharing technology and expertise. Examples include partnerships with NVIDIA for advanced graphics technology and collaborations with other gaming giants to co-develop new titles. These partnerships enhance the quality and reach of Tencent’s internal productions.

Impact on Employees

This strategic shift also affects Tencent’s workforce. Employees are seeing changes in their roles and responsibilities, with a stronger emphasis on creativity and innovation. While this shift may lead to some growing pains, it also presents opportunities for career growth and development. Employee morale and company culture are likely to evolve, reflecting the new strategic direction.

Financial Implications

From a financial perspective, this shift could have significant implications. While international franchises have been lucrative, internal productions promise higher profit margins due to lower royalty payments and more control over revenue streams. However, the initial investment in developing and marketing new games is substantial. Long-term financial outlooks remain optimistic, with analysts predicting strong returns once these games gain traction in the market.

Market Reception

How is the market reacting to Tencent’s new strategy? Initial feedback is cautiously optimistic. Gamers are curious and hopeful about the new content, while investors see potential for long-term gains. Case studies of market reception to games like “Honor of Kings” suggest that with the right execution, Tencent’s internal productions can achieve remarkable success.

Future Projections

Looking ahead, Tencent’s market position is likely to strengthen. The focus on internal productions aligns with broader industry trends towards original content and innovation. Long-term strategic goals include expanding their portfolio of original games, increasing global market share, and continuing to lead in technological advancements. This shift positions Tencent to remain a dominant force in the gaming industry for years to come.


In summary, Tencent’s strategic shift from major international franchise games to internal productions marks a new era for the company. While the move presents challenges, it also offers numerous opportunities for innovation and growth. By focusing on original content, leveraging advanced technology, and maintaining strategic partnerships, Tencent is well-positioned to redefine the gaming landscape.


1. What prompted Tencent to shift focus from international franchises to internal productions?

Market trends favoring unique content, internal analysis for better creative control, and a competitive landscape influenced Tencent’s decision.

2. How will this change affect gamers?

Gamers can expect more original and innovative games, although there may be concerns about the future of existing franchises.

3. What are some examples of Tencent’s successful internal productions?

Honor of Kings” and “Peacekeeper Elite” are notable successes, demonstrating Tencent’s capability in creating popular original games.

4. How is Tencent leveraging technology in its new strategy?

Tencent uses AI and machine learning for game development, enhancing gameplay, graphics, and overall player experience.

5. What can we expect from Tencent in the next five years?

Expect an expanded portfolio of original games, increased global market share, and continued leadership in technological advancements.

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