Last February, the Indian government report a set of recommendations and rules that the social media platforms, news websites, and OOT services like Prime Video, Netflix, and others will have to follow. The new rules are set to come into effect in a day and social media giants like Facebook, Twitter, and Instagram have not observed any of the rules yet.
According to NDTV, sources say that if the companies fail to follow the rules, their mediator status could be ended, and might be subjected to criminal activity.
NDTV sources said, “Though they claim the protection of being a mediator they exercise their discretion to also modify and arbitrate upon the content through their own standard without any reference to Indian Constitution and laws.”
The rules necessitate the company appoints conformity officials based in India and providing details like their contact address and names in India. The affected portals will also have to apply a complaint resolution service, monitor offensive content, file conformity reports, and remove rude content when they ask.
The new rules will also have an error machine which will include spokesperson from ministers of Defence, External Affairs, I&B, IT, Law, Home, and Women and Child Development. The committee will have “suo motu powers” and call hearings on protest on the violation of the Code of Ethics.
The new rules come into effect on May 25, and no company except for one company has appointed any such officials. Some of the companies asked for an addition on the deadline while others companies waiting for instructions from their headquarters in the US.
More information about applications that might get banned in India :
The government had set 50 lakhs registered users as the threshold for defining ‘significant social media intermediary’, which means the large players like Google, Facebook, and Twitter would have to observe with the additional standard. Announcing the guidelines in February, it had said the new rules take effect immediately, while notable social media providers will get three months before they need to start observing.
Notable social media companies will also have to publish a monthly conformity report disclosing details of protest received and action is taken, as also be required to have a physical contact address in India published on its website or mobile app, or both.
As per data by the government, India has 53 crores WhatsApp users, 44.8 crores YouTube users, 21 crores Instagram users, 41 crores Facebook subscribers, while there are 1.75 crores account holders are on the microblogging platform Twitter. Koo has mostly 60 lakh users, making it a major social media mediator under the new guidelines.