The most used photo-sharing application Instagram replaced TikTok in India by introducing Reels, but now applications have given a separate Reels tab. Instagram started testing this Reels tab in India but now the feature has been officially rolled out to the users in India. Instagram Head Adam Mosseri tweeted, “Today we’re launching a separate tab for Reels in India given the momentum we’re seeing in the country.”
In the new update, users can now see that the explore tab which was placed next to the home button at the bottom of the screen is now replaced with the Reels button. As long as, the explore button is shifted next to the DM icon on the right of the screen. So, where users tap on the Reels, they will only see the short videos and nothing else. The Explore button would continue to function the same as before but the button placing has only changed.
More Information about Instagram Reels:
The new addition to the Instagram application, Manish Chopra, director and head of partnerships at Facebook India, told ET in an interview, “The dedicated tab is in response to the community’s amazing response to Reels, as it’ll help people discover new creators more easily, We’re excited by what the community in India is creating on Reels. From Virat Kohli and Katrina Kaif to Kolkata based Chef Kriti Bhoutika, we are seeing a wide variety of public figures and creators using it.”
Manish Chopra also added, “We are currently focused on making Reels a great experience for people, but we are planning to integrate more tools in the future. We’re engaging with public figures and creators to use their creativity and use Reels while expressing themselves around moments and festivals, like independence day, rakhi, Ganesh Utsav, and Onam.”
Reels on Instagram was launched in India in July 2020, a couple of days after TikTok got banned in India in the month of June. With India, Facebook rolled out Reels to the users in Germany, France, Brazil, and other 50 countries which also included the United States. For the uneducated, Reels is also a platform for creating short movies but not like TikTok, it is not a detached application but is available within Instagram. Using Reels, users can record and edit the video up to 15 seconds with audio, new creative tools, and effects and can also share them on their Instagram feed.
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