Now the privacy of Apple changes for iOS 14, was said by the CEO of Facebook and he also said, Facebook could benefit from the changes and noted that the company will be able to manage through and that the company will be in a good position.
Mark Zuckerberg said on CNBC report this Thursday that, “It’s possible that we may even be in a stronger position if Apple’s changes uplift more businesses to bearing more commerce on our platforms by making it solid for them to use their data in order to find the customers which would want to use their products outside of our platforms.”
Apple’s upcoming privacy changes are based on a unique device identifier on every iPhone and iPad called identifier for advertisers or IDFA. Pole has noted in a developer update last year that, “On iOS 14, iPad 14, and tvOS 14, applications which will be required to receive user permission to track users across application or websites owned by other companies, or to approach the device’s advertising identifier.”
It has not been long since Facebook issue a full-page newspaper ad in the US targeting Apple’s future iOS update noting that the new iOS update would “limit businesses capacity to run customized advertisement and reach their customers successfully.” As of now, Apple has started reminding iPhone users in India and away for definite applications which are needed to track across other apps and websites.
“The median small business advertiser stands to see a cut of over 60% in their sales for each and every dollar they have to spend,” in their newspaper ad, Facebook has supposed that without customizing ads. Facebook has also informed its users through several blogs and notifications of how badly the iOS 14 update will act on advertisers, developers, and publishers.
Tim Cook said in a tweet that Facebook covers considering that Apple is standing up for people who use their devices. Cook also wrote, “Application tracking Transparency in iOS 14 does not need Facebook to swap its approach to tracking users and creating targeted advertising. It clearly requires they give users a choice.”