Netflix has already splash with bilateral media in the form of Black Mirror: Bandersnatch, taking a page from Telltale games products. It seems like the streaming giant is looking to further expand into gaming with a new bundle that will offer subscribers access to games.
According to the information, Netflix wants to hire an executive who will oversee new gaming efforts in the company. It seems like Netflix is working on a solution that could be similar to Apple Arcade, where users get access to multiple games for the price of one.
The Axios more or less confirmed that Netflix might be working on “a smaller Apple Arcade” which would include first-party IPs from Netflix and third-party games from other publishers. The service is expected to launch anytime in 2022. Netflix has not yet confirmed the existence of gaming services at the moment but did leave the door open for the gaming service in the future.
“The members of Netflix value the variety and standard of our content. It’s why we have frequently expanded our offering – from series to documentaries, film, local language originals, and reality TV. Members also enjoy appealing directly with stories they love – through collective shows like Bandersnatch and You v. Wild, or games based on Stranger Things, To All the boys, and La Case de Papel. So we are excited to do more with collective entertainment,” they said in a statement to The Information.
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Netflix has already brought up before that it thinks about video games competition. There might be a way for the streaming giant to get into it. The streaming service also streams content based on video game media like Resident Evil, The Witcher, Castlevania, and many more. The company sees the possibility of gaming IPs in the form of video content and we can soon see games as well. It is worth pointing out, it already publishes games for some of its own IPs such as Stranger Things. It looks like Netflix now wants to be the lead in the games as well.
Gaming subscription services have been on the rise as we have already seen offerings like Apple Arcade, Xbox Game Pass, PlayStation, Ubisoft Plus, EA Play, and many others. It is not too improbable to see Netflix getting into the industry as well since it is already considered a pioneer as a video streaming platform.
This move comes at a time when the video gaming industry has benefited from a surge in demand from a rush in demand from gamers staying at home during the COVID-19 pandemic. It has reportedly approached veteran gaming industry administrative for the job.