by Anjali Vyas

Very few people know the impact of Pinterest. In today’s world, social media has taken over! With a spread of various websites like, Facebook, Twitter, LinkedIn, YouTube, even Google+, there are few people within the world who aren’t somehow involved in the new trend. It seems as if most are always trying to find the most recent and hottest social media phenomenon. And if you’ve hit this text, you’ve found the new phenomenon! It is called Pinterest. But what’s Pinterest and who is it for? Let’s take a glance at the who, what, when, why, and the way of Pinterest to assist you to become more conversant in the newest social media trend.

What is Pinterest?

Pinterest, the newest social phenomena to hit the masses, maybe a sharing platform during which you “pin” pictures to your board. The picture sharing site allows you to make categories of photographs, pin your pictures, and share them with people. In addition to pinning pictures, you’ll also pin videos, share monetary gifts, and join discussion groups.

When would you use pinterest?

Initially, Pinterest began as a kind of scrapbooking website during which users could post pictures of their family, pets, or vacation and share them with others. As such, it had been seen as more of spare time or hobby type website. However, because the platform began to grow, users began to see the potential that it really held. With new features included, individuals are now using Pinterest for a good sort of things like wedding planning, interior decorating, and event marketing.

Who uses Pinterest?

Now that we’ve answered the questions “What is this platform?” and “When would you use this platform?”, let’s answer the question “Who uses this platform?” the solution to the present question is straightforward – everyone and anyone. As stated previously, Pinterest started as a platform for everyday users who wanted to arrange and share their pictures with the planet. Since then, business owners have begun to ascertain the potential of the platform and are now using it to plug their products and distribute their brand messages.

Why use Pinterest?

There are several different reasons that one might use this social media platform:

  • To share photos with family and friends
  • To share information – many of us use this platform to post their recipes and concepts or showcase their talents through photographs.
  • To gather inspiration – Individuals from around the world use this platform to showcase their best ideas. So whether you’re trying to find wedding ideas, cake ideas, decorating ideas, or other sorts of inspiration, it may be an excellent spot to seek out it.
  • To promote a business – This platform is often an excellent thanks to sharing your products with the planet. Post your product pictures, or use it to showcase the skills that you simply need to offer. Even better, use it to make a visible brand personality for your business. Make people fall in love with who you are and what you do.
  • Now that you know “What is Pinterest?”, who uses it, and why you’d use it, there’s one final question to answer:

How do you use Pinterest?

It’s simple! So what is it? It is the latest social media trend, allowing account owners to share and browse through pinboards of pictures. Who uses it? Everyone! Why use it? For personal interest or to promote a business. How do you use it?

Pinterest for Bloggers:

While Pinterest typically focuses on images, many bloggers have found success by targeting their audience by starting boards on their favorite topics to write on. Pinterest does best with content that is easy to share. It’s an excellent idea to look for other bloggers to connect with via Pinterest and ask them to share aboard. By using board sharing, you will be able to have other contributors to your Pinterest board, creating fresh content for your active followers without having to blog all day.

Because it is a visual social media network, you’ll only be able to post blog postings with visual images. The search engines dig visual content, too, so if you’ve been writing text blog posts without any images, now is the time to invest in some good stock art!

Headline are important:

Headlines are often as important as the image you choose. Pinterest allows you to write your own headlines and doesn’t pull that content from your blog. Be creative and experiment with different headlines. You can’t go wrong by offering the answer to an intriguing question or promising “the world’s best” brownie recipe. It’s also the perfect venue to launch memes about your brand or product.


Pinterest for Businesses:

Businesses can take one of two approaches to their pins. It’s fairly easy to categorize your products and approach Pinterest as an enormous online catalog by pinning your products one by one. In fact, many companies join Pinterest as a business account and choose Pinterest to announce new products and sales.

Other businesses use a different approach. They create boards based on themes and sometimes invite their users to participate in pinning. Sometimes businesses set up boards with recipes from their active followers or hold photo contests. The more you engage, the more likely that people will follow your business on Pinterest, and become interested, maybe even intrigued, by your brand.

Real success:

If you want to fund real success using Pinterest, don’t merely pin your products and forget about them. Find a better way. If you’re selling services, don’t pin an icon of the word “SEO” – nobody will want to repin that type of image, and you won’t actively engage with others. If you’re a tree removal company, highlight the biggest, baddest tree you’ve had to haul away. If you sell gourmet food, pin recipes, and photos of foodie creations. If you sell business service, create fun memes and infographics that highlight problems and solutions. If you’re a retailer, create boards highlighting decorations for fantasy rooms. Set up boards for seasons and holidays. Invite users to upload pins of your products in use.

Pinterest allows retailers to list dollar amounts for the products you choose to showcase, but don’t pin them all at once because they will get lost in an avalanche of other products. Choose a few products to highlight each day, and pin them to every board you can. The best thing about this feature is that people will click, and buy.


Pinterest for Nonprofits:

Nonprofits can make a great case for their cause using Pinterest. Make sure your content is pin-worthy, both interesting, eye-catching, and unique. Pinterest should reflect your mission statement with appropriate boards that show the problems your organization seeks to solve.

Boards for nonprofits should be filled with hope, information, and action. highlight your nonprofit delivering vital services. Create infographics and memes that explain why your nonprofit is needed. Show off your events and your staff’s smiling faces.

Showcase item for sale:

Don’t forget that Pinterest allows users to showcase items for sale. Nonprofits can set up donations in this way by adding a dollar amount to uploaded images. Use the most compelling images you have and tell users where that $25 donation will go – to buy a pair of shoes, feed a hungry family in New York, or send a lifeline to a struggling soldier in Iraq.

As you can see, Pinterest is a versatile and fun social network where it’s all about what you can show the world. Cultivate relationships with other users and join shared boards to maximize your exposure. Because of its addicting nature, you’ll soon find that users from across the world are “loving” your pins and leaving comments that give you insight into future promotion efforts. Make sure that you monitor your growth, keep tabs on what works, and continue to pin all of your visually-appealing content on a regular basis to keep your followers engaged and drive traffic to your website.

Related Articles

Leave a Comment