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Apple Admits Internal Concerns Over Being 2 Years Behind in AI

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Appleā€™s AI Struggles: Why the Tech Giant Belief It Is Two Years Behind In AI Development In the sphere of technological advancement, Apple Inc. provides the vision that puts it at the forefront of industrial innovators. Everything from revolutionary products such as iPhones to software solutions such as iOS has always received Appleā€™s innovative spin. But, as Gurman suggested in Bloomberg, Apple itself attributed it as being at least two years behind competitors in AI. This revelation has been received with much rapture, particularly at a time when the worldā€™s future in consumer electronics, business, and even medicine is in the lap of Artificial Intelligence.

It is now time to look at the rationale for this perceived gap in AI development, a comparison of where Apple stands in its AI evolution as compared to other tech companies, and what Apple could be doing to catch up to speed.

Machine learning or better still artificial intelligence is one of the most emerging fields in technological advancement in the last decade. Derived AI includes everyday voice assistants like Amazonā€™s Alexa or Google Assistant to less obvious ones, including automated or system decisions based on machine learning algorithms or conversational models like ChatGPT and Googleā€™s Bard. Microsoft and Google are probably the most active players that have invested significantly in the AI industry conducting numerous experiments and employing AI in their products and services at an unprecedented rate.

Apple initiated this new generation of products with Siri, its virtual assistant, but it is clear now that the company has not been updating AI technology at the same rate it witnessed in other tech goliaths. Even when innovative, Siri is experiencing criticism that labels it as less effective than Google Assistant and Amazon Alexa. Apple truly shines in integrating hardware with the operating system, but the development of AI technology is happening at a much faster pace than Apple seems to be ready for, or prepared to tackle.

When Siri appeared in 2011, it could be considered one of the pioneers of mass-market voice assistants. In recent years though, Siri has slowed down in its ability to work, and in terms of compatibility with Smart Home devices, it languishes far behind Google Assistant and Alexa. For instance, natural language processing used in Google Assistant has been observed to be quite superior to that used by Alexa but Alexa provides users with a long list of compatibility with third parties.

Siri becomes one example of Appleā€™s problem as the company confronts more difficulty in AI advancement. However, just like any other virtual assistant Siri performs basic commands well but fails in scenario understanding or in more complex interactions as its competitors do.

Appleā€™s rivals have incorporated AI into their environments. Google integrates AI in each of its services right from the search engine to photo sorting and Microsoft has furthered AI into its products like Word, Excel, Azure, and many others. Apple on the same front has lagged in the complete integration of the AI features in its software and services. What is more, even though there are occasional stories about machines taking control, full-spectrum AI is currently missing and users increasingly demand wiser experiences from their devices.

Appleā€™s failure in AI may be attributed to its commitment to privacy among other factorsā€¦ Apple has still insisted on positioning itself as a Company that cares a lot for its userā€™s privacy as compared to companies such as Google and Facebook. But usually, the advanced AI solutions demand hundreds of thousands and millions of usersā€™ data for effective machine learning. Google for example gathers massive amounts of data information from its search engine, company email service known as Gmail, among others to augment its AI offerings.

On the other hand, techniques like using on-device learning help Apple to ensure that the data is not shared with any third party. Although this is very honorable, it also prevents Apple from using collected data to enhance its AI offerings. This has put Apple in a tough position: How can it compete in AI while maintaining user privacy as its selling point?

Today there is much talk about generative AI models: OpenAIā€™s GPT series or Googleā€™s Bard. These models can generate text, code, and potentially even beautiful art, creating great new opportunities for businesses and consumers. Nevertheless, Apple has not formulated a highly competitive product within this type of market yet. While firms like Microsoft have neatly inserted AI models into their office suite, assisting users to write reports, write emails, and create presentations, Apple has been quite restrained.

While Apple has been rumored to be working on generating generative AI, the sentiment within the company may be that itā€™s about two years behind.

Apple has admitted internally that the company lags in AI but the firm is trying to bridge the gap. Recent moves suggest Apple is taking AI more seriously:

  • AI investment Facilities: The largest facilities that can be noted concerning Appleā€™s AI advancement are that it has been actively investing in AI startups. For instance, it bought a company known as Xnor.ai, the company that provides AI based on low power, edge computing technology, and Silk Labs, which offers on-machine deep learning.
  • AI Applied to Hardware In this regard, Apple has been more successful in applying AI to hardware than at any time in the past. In its A-series and M-series chips Neural Engine is implemented for AI operations with some enhanced features like enhanced photo processing and real-time translation.
  • Fresh rumors indicate that Apple is plotting a major update of Siri to match with its rivals. If Apple can enhance the natural language processing of Siri and extend it to other aspects of its functionality, it will be able to respond to the AI threat.
  • Interest in Augmented Reality and Machine Intelligence Apple is still apparently interested in both augmented reality and machine intelligence. Apple has been spearheading AR in devices such iPhone and iPad, its next-generation mixed-reality headset could extend that integration of AI features. AI shall play a critical role in providing enhanced user interfaces to new AR applications and services.

While executives within Apple may worry that they are two years behind their rivals in AI, the companyā€™s size and devotion to the human interface makeup allow it to quickly close the gaps. Apple has been a late entrant in related markets or new technologies, but when it comes the company often changes the markets. iPhone, iPad, and Apple Watches are all perfect examples of innovative and sustaining products where although Apple wasnā€™t the first, it became the industry leader.

Appleā€™s approach to privacy means that it may be more difficult to build some forms of AI, but it can also create solutions that enable very advanced AI without eroding trust. What Apple is planning to do next with AI ā€“ where Siri and machine learning in Appleā€™s software and OS are concerned, and potential developments in generative AI tools ā€“ will go a long way toward defining how the company stacks up against Google, Microsoft, and other players in the years to come.

image credit: wccftech.com

Appleā€™s admission that it lags in AI innovation is consistent with an overall change within the realm of technology. With AI at the heart of every product ranging from smartphones to cloud computing, the risk is higher than it has ever been. So while currently, it may not be as innovative as competitors such as Samsung, it is not devoid of the talent and capital to recover lost ground fairly quickly.

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